How Much Has Your Religious Background Influenced You About Marketing Behavior Science?

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"I cut my teeth listening to hours fricking upon hours of sermons for lack of a better word. But one of the people that really influenced me was a guy named Tim Keller out of New York City," he says. "Their goal was to understand what motivated what drove, what connected to what sources resonated with the audience"

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.

Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.

Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.

Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social.

Follow Aaron:

LinkedIn: https://www.linkedin.com/in/aaronorendorff/

Twitter: https://twitter.com/AaronOrendorff

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com