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73: The Power of Nice with Linda Kaplan Thaler

Everyday MBA

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The Difference Between Being Nice and Being Nice in Advertising?

Two women in their forties starting an ad agency was completely ridiculous. We created this culture where people wanted to work because we were so appreciative and and we worked so collaboratively. And by the way, we had no titles, and there was no hierarchy, and you didn't get paid more because you were running. You got paid more according to yourout and you're the way you work with other people. One of the only ways you caun get fired is if you yelled at somebody, especially if it wath somebody that was, you know, a support staff or a messenger, that would get you fired.

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