How to Build a Softway Business?

In past episodes, we've talked about "Founder Fit", or the idea that you should be running the type of business that is best suited to your own personality and lifestyle.

But what happens if you're not doing that?

It turns out that having a bad fit between you and what you're building can potentially lead to a whole lot of pain.

Jesse Hanley is all too familiar with this experience.

Jesse is the founder of an agency called TalentTree, and he recently made the decision to shift the focus of his agency to a productized service model in order to fund the development and growth of his new software company Bento.

Jesse joins us this week to share the emotional toll he experienced running that agency, why he decided to make drastic changes to his business to improve his quality of life, and how he has been able to find a large portion of his clientele on a rather unexpected platform.