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#013: A Fireside Chat with Tim Soulo, CMO at Ahrefs
The Long Game
Are You Educating People on Your Product?
In the past there was this view that, like, if you mention your product in the content, that's being like, salese or pushy. But it's like, no, you're educating people. So i don't feel bad about selling our product to people. I actually feel good when when i sell it to them, and they later come and tell me that, because of your content, i was able to grow my web side. In terms of how we approach people who are not our customers yet, versus the people who are already using our tool. How do we differentiate between those two groups? We don't. It's all about integrity. It’s all
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