This chapter explores the unique collaboration between SpaceX and Doritos, examining how commercial branding intertwines with space exploration. It delves into the implications of this partnership for private space tourism and future initiatives for colonizing Mars.
Capsule that can withstand vacuum? Check. Low-pressure spacesuit? Check. Space-friendly Doritos? Check. The first spacewalk by private citizens showcases SpaceX’s prowess, the viability of privately funded exploration—and extraplanetary product placement. Gene editing has revolutionised the treatment for certain conditions, but can the staggering prices be brought down (11:30)? And some big news about Espresso, our daily briefing app (20:20).
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