Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Localizing Content for Different Audiences

"We work closely with our ther partners, ani g, edideses and and bikes a, to tailor ten for those particular hanses. And we dothes g and bran paa w an since two thousand and siftin over there," he said. "And so we get, we create an content. We we look to you and, you know, we multi lingal contably, wean."

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