The Power of Storytelling in Design and Communication

Since the beginning of my design career, I’ve looked up to Metalab. So this interview is a special one because we get to learn from their Head of Design, Michael Wandelmeier. We go deep into how design works at Metalab and talk about specific strategies around:

- Mike’s go-to storytelling tactics

- The importance of opinionated design

- When they ignore constraints on a project

- The unique way they map out user journeys

- Tips for driving alignment on complex projects

- How they use the “ridiculously early hypothesis”

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