Introduction

How do you launch a marketplace? How do you get beyond the chicken-and-egg problem? Derrick's answer: Fake it Till you Make it.

When launching Drop (a rewards app with millions of downloads), Derrick needed both consumers and brands to join. Instead of going after both at once, he found a way to seed supply and added brands' logos to his website, whether they had joined or not. It may have led to some Cease and Desist letters (or Conversation and Discussion letters, as he called them), but it also led to considerable growth.

If you're about to launch a marketplace or are struggling to get it off the ground, listen to this episode and see how Derrick did it.  

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