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QC #23: The effective alternative to OKRs
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What Is It You Should Really Measure?
In the pre-product market fit phase you want to learn Am I learning something new about my possible users every week? The top metric could be How many people did we interview this week, right? And that is true for consumer or b2b You want to know Are we making progress to that every week? That would be one of the main takeaways.
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