The Intelligence from The Economist cover image

Arrest development: South Korea’s Yoon held

The Intelligence from The Economist

CHAPTER

Beauty Standards and the Surge in Cosmetic Surgery

This chapter examines the rapid growth of the cosmetic surgery industry, emphasizing its expansion in various nations influenced by societal pressures and social media. It particularly focuses on trends in South Korea, where procedures like double eyelid surgery and jawbone shaving are heavily sought after due to cultural beauty ideals. The discussion also addresses the dangers of poorly regulated practices and the motivations driving individuals to pursue aesthetic enhancements.

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