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GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal

The GTMnow Podcast

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Instilling a Culture of Speed and Experimentation in Teams

This chapter emphasizes the value of cultivating a culture of experimentation within teams by setting activity-based KPIs. It discusses how a structured approach focused on frequent attempts and evaluating input metrics can lead to greater accountability and success in growth initiatives.

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