3min chapter

SaaS Interviews with CEOs, Startups, Founders cover image

How I leveraged marketing analytics to scale from $1M to $11M

SaaS Interviews with CEOs, Startups, Founders

CHAPTER

How to Bridge the Gap Between the User and the Tag Manager

With chat, there is no button. The user wouldn't press a button and saying, hey, I'm a good lead. So now we had to come up with a creative way on how to do that. We implemented an inconspicuous word, in this case the word beautiful,. And by me typing that in and showing up on the user's end, the Google tag manager would know, oh, that's a good lead - they would instantly report it. Now we still have bad traffic, right? Google is constantly trying to get more additional user pockets and giving you more traffic. Maybe there's competitors that send you bots. But we often actually thank you for that.

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