Allbirds: The Rise and Fall of Direct to Consumer | 5
Business Wars
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Revolutionizing Footwear: The Natural Approach to Comfort and Sustainability
This chapter delves into the transformative journey of a shoe brand that champions the use of natural materials for both comfort and sustainability. It narrates the co-founder's vision to innovate the footwear industry through collaboration and the development of a minimalist sneaker design.
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