blinkett delivers groceries on line. The company burned through a lot of cash in the process, so much so that reports now suggest that theyare laying off employees and delaying payments to wenders. They are also borrowing hundred on dollars from zomato an investor, and introducing surge pricing, imposing a higher cost for quick deliveries during peak loads. But what is the deal with ten minute grocery delivery? Who really wants this stuff? Well, in 20 21, india ordered five point five billion dollars worth of groceries online. About 13 % could be attributed to the hyper quick delivery programme. However, with the likes of zepto making massive inroads, that number will soon go up