The Inherent Risks of Personality-Driven Bars
VinePair Podcast
00:00
Jerry Lehman's Wine Company
Dave and Fonte talk about the PBR scandal. They also discuss whether or not celebrity endorsements pay off for a brand. Dave: I think that it's easy to try to buy cool, especially lifestyle brands like alcohol. Adam: The way they seed themselves into culture is always very authentic.
Play episode from 09:15
Transcript
