How to Monitor Shazams

Shazam data is a great indicator. But to manage Shazams that I would get from a play at half midnight on Kiss is probably not that obvious in the data. It's so stupid. You can't just have records that aren't out. And also, from a label point of view, often a record gets released on a Friday. Shazam doesn't work till Monday. So if you're launching a big record on Danny Howard, on Sarah's Story, on Majestic, you want that instant Shazam reaction. You won't get any Shazams because it doesn't work until Tuesday.