#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
Business of Apps Podcast
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The Threats of Influencer Marketing
Influencer marketing is also under the threat of this so to speak pandemic. A lot of companies right now with the harsh economy going towards TPA type of payment to the influencers. So, I think this shift in the economy with a lot of clients wanting to pay and to de-risk are actually detrimental to their own growth. And also, we are seeing a lot of cyber attacks and I just read a paper that 81% of the apps have no protection against cyber attacks. This is beyond acquisition, right? But like cybercrime and cyber fraud are hot right now. We need to be very, very conscious about it and which platforms are we paying to, how the agencies
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