The business model is what? They want to sell us stuff, right? It's called surveillance capitalism. The companies themselves, these tech companies make money off advertising and the advertisers. So that's the surveillance capitalism part. But then when you look at it, you put it like overlay it with geopolitical power. And we've seen this, different countries. I use Russia just because Russia invaded Ukraine itself,. This is in 2014 was when we began to see these experiments.

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