3min chapter

Win The Content Game cover image

51. Content Dripping: How to turn strangers into listeners and listeners into leads

Win The Content Game

CHAPTER

Content and Honey Traps Work for You

Vinny Paddestivo: As experts with a coaching, consulting or service based business, we all have different types of buyers. There are those who can find you through an ad for example or a social media post and they're in. For the majority of buyers, however, they need more. They need to come to know, like and trust you. This is what content dripping will help you achieve.

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