Market Research: A Three-Step Guide for Aspiring Entrepreneurs

In this episode, I interview entrepreneur Michia Rohrssen about his journey of starting and selling a company for $110 million. We discuss his childhood experiences growing up in poverty and how they motivated him to succeed. He explains how he identified an opportunity in the automotive software space and the process of building his business to serve that market. Michia also shares about selling the company and what life looks like afterwards, including how he invested in himself through coaching and mentors. Additionally, he talks about balancing a relationship during his startup career. Now in retirement, Michia discusses his goals of giving back by creating educational content on YouTube and helping others achieve success.