What Are Marketing Performance Metrics™ & Why Are They Important?
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Importance of Marketing Performance Metrics for Business Growth
The chapter emphasizes the significance of interpreting various marketing performance indicators like CAC, MER, AOV, COGS, and NCAG to guide strategic decision-making and achieve profitable business growth. A case study involving an industrial equipment company showcases how addressing inefficiencies in marketing performance metrics led to significant improvements in sales and conversion rates. The discussion highlights the shift in focus from traditional KPIs to MPIs for a more holistic approach towards understanding business performance and achieving growth.
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