Smart Talks with IBM and Malcolm Gladwell: Managing supply chain volatility in the height of the shopping season
Stuff To Blow Your Mind
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What Is the Bull Whip Effect?
The bullwhip effect is a real problem that we have at the moment. The demand signal is hard to understand because we don't really know what the new sort of behavior is. And the supply signal, we knowi is disrupted because we've got this re purposing going on and re balancing in the supply. Weve got problems on both sides.
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