
From a narrow ICP to a wide-open market – Lessons from Webflow’s Bryant Chou on using customer empathy to get product-market fit
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Web Design and Web Development - Is This a Big Enough Market?
Leslie: I think of you guys as having massive empathy for this user, for the freelance web designer. Did you ever also say, is this a big enough market? This is something that VCs always ask. How did you think about market sizing once you had chosen that segment? Leslie: Even to this day, we are underestimating how big this market is. Back then, we for sure underestimated it, and everyone else around us underestimated it even more.
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