The Art of Pitching with Kevin Smith – August 25th 2020
Startup Canada Podcast
00:00
Are You Selling Benefits Not Features?
Sometimes founders go in thinking they're there to sell a product, and that's not it. The really, they're thee to sell a business opportunity. So this is the benefits not features a line of reason,. And it's amazing that after all the i've been hearing about sell benefits not features for, you know, 20 years, and yet people are still not getting that message. It comes down to energy conservation. Your brain is the most energy a consumptive device in your body. Our decision-making process starts with whether we want to pay attention to something or not. We have seven seconds when we are presented with stimuli, so our first job is to pass on what isn't
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