The Neuroscience of UX

Steve Portiope will be the keynote speaker tomorrow afternoon at InTrack London. Steve is a neuroscientist and he's talking about the neuroscience of aesthetics. He says we as UXers don't perhaps think too much about when we go out and interview users, what we are communicating to them. And exactly a little biases come all through because of our reactions. Learning to be present and mindful when trying to understand users is a core competency for designers.