If you want to make money yourself with your product, don't do that. You need people that already have some level of success and who get it. So the positioning that really made a difference is we focused on email marketing for professional bloggers. And so in the 30 year of business, which was 2015, we went from 2000 a month in revenue to 100,000 a month.
ABOUT NATHAN BARRY
Nathan Barry is a pioneer of the creator economy. He is the founder and CEO of ConvertKit, an email marketing platform used by creators like James Clear, Tim Ferriss and Arnold Schwarzenegger. He’s also the author of Authority, an eBook that has sold over 15,000 copies worldwide since its release.
In this episode of the Elevate Podcast, Nathan Barry joins host Robert Glazer to discuss building ConvertKit, ConvertKit's unique culture and profit sharing, the creator economy and much more.
SHOW NOTES
Learn more about your ad choices. Visit megaphone.fm/adchoices