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How to Make More Sales Using Email Marketing With Ben Settle

Build Your Thing – The Podcast For Content Creators

CHAPTER

The Power of Friendly Familiarity

You don't get those types of customers with superficial nonsense. Be the one person in their mailbox that gives them something to think about. Leo Burnett called it the power of friendly familiarity. You put a link in every email that just leads them to something that leads to a sale. And you'll find out that people are going to buy over time.

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