The Importance of Understanding How Decision Making Works

For someone who has an intuitive understanding of math, can you tell us some key metrics that business owners should take a note of? I think strategies just as much about what you decide to not do as it is about what you decision to do. There is a whole domain out there in psychology and economics. And actually, this domain called behavioral economics which is kind of like the love child of psychology and Economics. It's really important for everyone in the society to understand.