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Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461

I Love Marketing

CHAPTER

Transforming Perspectives: Aiming for Zero Harm in Road Safety

This chapter explores the ambitious goal of achieving zero harm in road safety by 2020 and the significant obstacles encountered in reaching this target. It emphasizes the need for a unified approach to safety that prioritizes protecting lives, especially children, while encouraging a shift from divisive debates to a focus on shared values and challenges.

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