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#324: Cal Fussman Corners Tim Ferriss

The Tim Ferriss Show

CHAPTER

How to Get the Crowd to Buy Your Book

i knew that i had to have a story and material for all those groups for the book to succeed. It wasn't enough to just sell books to the end reader. I had to know who the customers were who enabled the book to be shepherded to ideal position. A retailer a just broke t the business cycle down piece by piece. Even even the title for our work week was not the original title. The original title is terrible. Original titleis life style hustling. So how did that title come into play? And crown had a bunch of ideas, but i don't like making purely emotional decisions based on some type of consensus,. Mean, as they say, or i've

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