2min chapter

The Skift Travel Podcast cover image

New Podcast From Skift: Innovation and Creativity in Travel

The Skift Travel Podcast

CHAPTER

How to Use AI to Draw Inspiration From Your Archives

With the right human creative director in AI, you can play out different territories. Same goes for like your brand voice. You can use chat GPT to say, hey, write this text in the voice of my 34 year old female creative class audience and really calibrate and push your brandvoice. One of the most important things is a lot of these huge brands need better governance. And so there's things like Brand Guard, which actually you train it on your brand assets. It allows everyone, allowing a team to understand making sure that that's super consistent across the web and across every piece of marketing.

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