Unicorn Bakery - For the World's Most Ambitious Founders & Teams cover image

Operational Excellence: A look behind Uber's China business - Cleo Sham, Stride VC

Unicorn Bakery - For the World's Most Ambitious Founders & Teams

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How to Start a Playbook for Your Startup

The playbook captures basically one marketing campaign that you would do. For example, we experimented with a viral video one time. It was just one page and very limited documentation, but it was enough for the idea to be captured and share out. And then you can go into more complex forms of playbooks, which are more about launching a new market.

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