The 22 Immutable Laws of Marketing

The Big Themes:

• The current era could be compared to 1995, when there was a lot of hype around the internet. John Doerr said then that the internet was underhyped. Today, AI might be underhyped.
• In business, there are two types of people, those who are the stewards of the status quo and those who work on the exponential different. The exponential different break the status quo and create new things. Now is the time for the exponential different: an example is Larry Ellison and Oracle.
• The traditional knowledge worker is in a lot of trouble due to AI, but there are new avenues available to them. They must become creators.

The Big Quote: "If a robot can do your job, you need a new job . . . [as someone] who creates net new thinking, creates net new knowledge, who takes existing knowledge, stands on its shoulders, and bring[s] it forward."

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