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Bigger Innovation and More Opportunity in AI Era | Lochhead on Different

Cloud Wars Live with Bob Evans

CHAPTER

The 22 Immutable Laws of Marketing

The 22 Laws of Category Design is a list of best practices for category designers. It was written in honor of the godfathers of positioning, Drucker and Ogilvy. And it's also a hat tip to two of the OGs whose shoulders we aspire to stand on: Porter and Christensen. The company has been working on creating resources for those who want to create an exponentially different future.

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