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Mike Norton: Unlocking Happiness and Meaning Through Rituals

Guy Kawasaki's Remarkable People

CHAPTER

The Significance of Rituals and Personal Investment in Creating Value

The chapter explores the importance of rituals in life, drawing parallels between habits, rituals, and superstitions. It discusses the concept of the IKEA effect and how people attach more value to objects they have invested time and effort in creating. The conversation also delves into the balance between transparency and customer involvement in creating engaging and valuable experiences.

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