#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Video in Marketing
The more widely accepted it is and the more widely used it is people become I think more at ease with video as a medium. Not everybody feels super comfortable or confident delivering message into a camera, that's okay but for a lot of us as marketers we need to be thinking about you know who are those people we can activate so that we don't have to hire actors when we're trying to create content right? It would take me way longer to polish a written piece than to actually have a conversation about something. These sorts of things really you know really are happening right now.
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Transcript
