Akimbo: A Podcast from Seth Godin cover image

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Akimbo: A Podcast from Seth Godin

CHAPTER

How Auctions Are Showing Up More and More in Our Lives

Sellers are discovering that if you own a unique irreplaceable asset, the most efficient way to sell that asset is by auctioning it off. In an auction, retailers competing against each other in an auction almost always have to overbid or else they don't get to play. This gets even bigger when we think about the internet: How does Google make all that money?

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