The Preordering Model that Scaled a Hobby Into a Business
Shopify Masters
00:00
Yuro Butut, What Do You Have to Learn?
How do you make sure that it is something that your customers want before you invest into it? We do a lot of testing. Sometimes we will send it out to customers or other people in the industry, and have them give their honest feedback on it as it develops. That's fur like cond of the bas yarn. And then we'll also think through, as a team what color lines we think would go with the yarn. So there's some amount of guessing and hoping that you make what people will want. Being close to your customers as possible, i think it's the best way to guess right as often as possible.
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