The Importance of Good Research in Noun Foraging

The first step of the process is noun foraging. You're looking for those nouns that get used over and over and over again, and that kind of kicks off the process of trying to identify them what the objects are. And often helping you realize that you're not ready to go into design, helping you realizethat you actually need to get spit back into research. Because it just exposes all the assumptions. So one of the things that that is kind of the input that we need really good input, we need good research going into the process.