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#48: Strategy for Future Product Positioning with April Dunford

100 Product Strategies

CHAPTER

Transition from Product Marketing to Positioning Consulting for B2B Tech Companies

In this chapter, the guest, a former product marketing professional turned consultant, shares insights on positioning strategies for B2B technology firms in the enterprise software sector. They discuss their unique perspective stemming from an engineering background and delve into the importance of effective sales pitches in today's competitive market.

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