The YouTuber series: Logan and Jake Paul (Part two)
Shameless
00:00
The PR Machine That Was Behind Logan Paul's Return to YouTube
GQ's Jay Willis reflected on the PR machine that was behind Logan Paul to try and get his career back up and running. The entire thing is a tour de force in crisis management with a production budget that looks like it would rival that of a 30 second Super Bowl spot. At one point, there is even a slow most sequence in which Paul literally washes his hands just in case the message of his transformation might get lost on the true metaphor heads in his fanbase.
Transcript
Play full episode
