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The Future of Brand Safety & Suitability for Audio

Sounds Profitable

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Barometer - What Inspired You to Dig Into Brand Suitability and Safety?

Barometer was originally born in 20 18 as a news analysis tool. And we started by creating thes customs aimogels that measure like sensationalism and editorial bias. The reason why we wanted to do this was because, basically, we had a background,. myself and my cofounder, grant, we both studied cognative science that you c s d. So we were really interested in how people think. What are the limits of being human, and how can we partner with machines to help us overcome those limits? I'm excited for all of you to listen to an amazing interview with myself and tomoro bati, a barometer.

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