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Persuasion Mastery
Motivation with Brendon Burchard
How to Persuade People to Go in a New Direction
If you're asking somebody to step into a new path, you've got to address that pride. Too many people do a great job in all these other areas, but they don't address why someone hasn't done something. People buy and believe and act because of popularity. You need to have the who else is doing this conversation in your head before you have the conversation with others.
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