Building Lullwater: A Journey of Learning and Teaching Entrepreneurship

In this episode, we sit down with Keith Burns and his journey behind leaving a legal career and a promising path in finance to pursue ETA. Keith shares how a well-timed bonus and a trusted partnership with Michael Curry set him on a path to build and scale a healthcare services company. Keith breaks down their approach to capital, growth, and navigating multiple acquisitions and exits. He also reflects on the importance of aligned values, long-term thinking, and learning to “run toward pain” in business. This is a grounded, tactical look at ETA from someone who’s lived it at every stage.