WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
The WARC Podcast
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The Importance of Overcoming Plateaus and Sustaining Growth
This chapter discusses the challenges faced by early stage companies in growing into bigger, more mature brands. It emphasizes the importance of overcoming the plateau and continuing on an upward trajectory. The speakers also touch upon the research conducted on Amazon's data and its applicability to other performance platforms.
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