4min chapter

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Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]

The Diggintravel Podcast

CHAPTER

Mixed Marketing Models, AI and Marketing Discussion, Transformation from AirAsia to Carson

This chapter covers mixed marketing models, measuring campaign effectiveness, and the intersection of AI and marketing. It also discusses the transformation of AirAsia into Carson and the importance of balancing future fundamentals with agility.

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