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Storytelling for Leaders: How Stories Make Work Meaningful | Alice Fairfax

Work For Humans

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Brand Narrative - What's the Story?

When I work with brands, I am working with them on activating their brand narrative. Who are you and what is your story? What are you telling people about yourself? So for instance, in physical spaces, if we are focusing on how do we activate this for our customers, for our guests? And so activating that physical space, when I always go back to Epcot, which was my Disney World home, was Epcot without the story is a mall.

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