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Eileen Fisher: How design principles and systems guide a clothing company

Design Better

CHAPTER

How Do You Create a Uniform?

In the summer, you just feel like wearing linen or cotton because it breathes and it's cool. In the winter, you want to be cozy or warmer anywhere - wools and cashmere maybe. So we have a sort of library of shapes that we work with and that we shift from year to year. We feature different things, or lean into things that maybe belong to the trend in a certain kind of way. It might make us feel relevant or like we belong. But i think what's really surprising is how it lasts over time. And even just to day, we're pulling out stial things from our renew programme and look at thisn right. It's still relevant.

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