The Importance of Being Independent

There's a brand there are some people and this is athletes entrepreneurs I've seen it both realms right where they've got really big dreams and intentions. But when you look at their process doesn't quite match up that like they're kind of halfway going about it or 75% way going about it. And there's almost like this fear around going all in and doing the hard work. So what would you say to those type of athletes and entrepreneurs alike who yeah they want the big goals but they're not putting in that work man It's a certain reality of the work that it takes.