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Rapid Response: GaryVee wants your attention, w/VaynerMedia’s Gary Vaynerchuk

Masters of Scale

CHAPTER

Adapting to Change: Practical Optimism and Brand Evolution

This chapter discusses the necessity of practical optimism and adaptation in modern workplace practices within the attention economy. It features the success of Dagny Dover in redefining its brand identity while staying true to its core mission and emphasizes the importance of a clear brand story and loyal customer relationships.

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