
Rapid Response: GaryVee wants your attention, w/VaynerMedia’s Gary Vaynerchuk
Masters of Scale
Adapting to Change: Practical Optimism and Brand Evolution
This chapter discusses the necessity of practical optimism and adaptation in modern workplace practices within the attention economy. It features the success of Dagny Dover in redefining its brand identity while staying true to its core mission and emphasizes the importance of a clear brand story and loyal customer relationships.
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