Behind the Money cover image

How beauty is beating the rest of retail

Behind the Money

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The Power of Influencers

Beauty has always been a roll up story and it probably continues to be. Is there some kind of limit to how much trust the average consumer is going to put in a stranger on Instagram or YouTube? Amazon can't quite recreate the experience you might have at a Mac makeup store or at BeautyCon, but you know the numbers.

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